Committee of Advertising Practise
Use of animals for TV commercials
6.1.4 Harm to animals
Animal lovers are likely to be concerned if they suspect, rightly or wrongly, that an animal has been mistreated or caused distress during training or in the course of shooting a commercial. In principle, any scene in which an animal is apparently gratuitously provoked or alarmed is best avoided. A film set can be a stressful environment for even experienced animals.
Clearcast therefore requires the attendance of a qualified Veterinary Surgeon or representative of the RSPCA during the production of an advertisment using animals. Clearcast will require their written assurance that the animal concerned was neither harmed nor distressed.
Vetcetera 